ContentArmor Press release | 12 September 2017

Watermarking at the Edge with Edgeware


Edgeware, the pioneer of TV-specific content delivery networks, has integrated ContentArmor’s bitstream-based forensic watermarking solution into its TV CDN technology. The functionality can be deployed for IPTV and OTT services and will be demonstrated for the first time at IBC2017 on Edgeware’s stand -14.F15. This new capability is built on ContentArmor’s bitstream-based watermarking system. Its forensic watermarking technology inserts information into the video bitstream in an intelligent way that makes it invisible to the viewer, yet makes its robust enough to withst and video transformations such as recompression and cropping. Integrating this into Edgeware’s TV CDN technology means every stream can have a different code embedded at the edge of the network without any extra processing, resulting in each viewer having their own identifiable version of the content.

“Our integration with Edgeware’s TVCDN architecture demonstrates the key advantages of bitstream-watermarking in Edge servers” says ContentArmor’s VP of sales & marketing, Eric Bénetière. “It allows content owners to put in place an anti-piracy measure that’s more efficient than other options, as it doesn’t require any additional versions of the show to be distributed through the CDN (content delivery network). It’s harder to erase and means content owners can quickly identify specific sources of illegally shared programs”.

“Content piracy existed long before TV and movies were available online.But selling pirated VHS tapes and DVDs on street corners was higher riskand costmore,” says Edgeware CMO Richard Brandon.“Now it’s relatively simple to re-stream live content as it’s transmitting. This ease of access to illegal content is why it’s so vital that watermarking solutions are integrated within delivery networks, especially if they’re purposely built for delivering TV.”

The Alliance for Creativity and Entertainment (ACE) –a global coalition dedicated to protecting the legal market for content and reducing online piracy –announced that last year there was an estimated 5.4 billion downloads of pirated films and television shows worldwide. UFC’s CEO has stated to US congress that his anti-piracy team uncovered 271 illegal streams of just one UFC (Ultimate Fighting Championship) event which served over 140,000 viewers.

“Illegitimate content distribution harms the interests of all in the value chain -the broadcaster, content rights owners, the Pay TV or OTT video operator as well as the genuine subscribers,” says Vidya S Nath, research director, Digital Media, at analyst firm Frost & Sullivan. “In a multimedia world, it’s pertinent to have a system in place that helps trace the origin of theft and captures the trail through the network to clamp down on pirates.”

Edgeware & ContentArmor will be showcasing the Edge watermarking solution and TV CDN technology on Edgeware’s stand (14.F15) at IBC2017. The show will be held September 15-19 at theRAI Amsterdam.


About Edgeware

Edgeware offers leading operators and content owners the tools to deliver modern TV services on a huge scale and at a low cost. Edgeware’s unique technology gives control and insight back to the content provider as well as an outstanding viewing experience. In recent years Edgeware has experienced rapid growth, reaching sales of SEK 252 million in 2016.

Edgeware is headquartered in Stockholm, Sweden, has a subsidiary in the US and offices in Hong Kong and Mexico. Edgeware also has sales and technical sales support staff in Belgium, Brazil, Germany, the Netherlands, Singapore, Spain, Switzerland and the UK.

Edgeware media contacts:
Kayla Millhouse
T: +44 (0)20 7403 8878 (EMEA)
Martin Izzard
T: +1 310 773 3760 (Americas & APAC)

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